Workflow
What’s color got to do with it?
In today’s competitive business environment, it is critical to get the highest possible return from customer communications like invoices, proposals and marketing materials.
Recent research indicates that using color and graphics in written communication boosts interest, enhances retention, improves comprehension and persuades more easily.
Neurological and psychological research has shown that the impact of color is significant and largely unconscious. Studies have shown that as much as 60% of consumers decide to purchase a new product based on its color rather than quality, workmanship or price guarantee.
The results of the study, found in The Definitive Guide to Office Color Printing by Don Jones, revealed the following powerful benefits of communicating with color:
